No matter what kind of a business you are, having a good relationship with your customers is essential for success. While managing a few customers can be done manually, an automation platform is required when dealing with a large customer base. A Customer Relationship Management application or CRM carries out this automation.
A CRM is a business automation application that combines business processes and strategies to build a long-lasting relationship between companies and their customers. The software oversees every step of the customer interaction with the company and ensures that it carries out smoothly and efficiently. The application tracks through multiple channels the customer data. This data is then filtered out by the CRM and converted to detailed information to improve customer targeting and understand their purchasing patterns.
A CRM is a very versatile tool and can effective in almost any organizational unit. So here is our list of top CRMs that will help you engage your customers better.
Top 7 Amazing CRM Software in 2021
Salesforce CRM
Salesforce is one of the most popular applications when it comes to CRM, and rightly so. Salesforce provides the vastest range of features expanding beyond the scope of just CRM and into back-office functionalities as well. The vast array of features included with Salesforce consists of AI integration, a mobile-friendly platform, and other add-on functionalities. Being a cloud-based platform, Salesforce is very scalable and provides a platform for flexible growth and upgrade.
Pricing: $25/user/month to $300/user/month.
HubSpot CRM
HubSpot CRM is the only industry-standard CRM that has a free version of its application. The free version comes with a decent set of features, with more advanced features coming with the paid versions. Sales Hub built on HubSpot CRM is a powerful and easy-to-use platform with built-in sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics capabilities. Acting as a centralized source for all customer data and tools, the sales team can achieve improved sales efficiency.
Pricing: Free to $1200/month (includes 10 paid users)
Zoho CRM
Zoho CRM is one of the most well-known cloud-based customer relationship management applications in the industry. It is one of the most user-friendly and easy to implement CRM solutions in the market. Zoho CRM is a veteran in the industry and even today provides a competitive list of features at a reasonable price range. Zoho CRM’s extensive feature lists consist of lead management systems, sales force automation, contact management, omnichannel interactions with customers, and a vast range of analytics tools.
Pricing: Free up to 3 users to $45/user/month.
Pipedrive
Pipedrive is ideal for smaller businesses with big ambitions. Their intuitive interface makes for easy visualization of the sales pipeline. The visualization tools provide an overview of the entire sales from start to finish. The intuitive user interface of Pipedrive also cuts down on the need for training and onboarding to use the tool effectively. Pipedrive CRM comes packed with a robust mobile companion app to help synchronize calls and emails as well.
Pricing: $15/user/month to $99/user/month.
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 is Microsoft’s answer to the industry’s demand for an innovative CRM solution. Microsoft uses its prowess in technology to provide some of the most innovative features with its CRM solution. Microsoft Dynamics 365 offers a range of robust tools to allow real-time customer engagement by designing, predicting, and delivering content through the correct channels in the moment of interaction for personalized customer journeys. Their built-in AI system turns data to relevant action by recommending the best-suited content, customer segmentation, and analytics for improved engagement.
Pricing: $65/user/month to $134/user/month.
Zendesk CRM
Formerly known as Base CRM, Zendesk CRM is becoming a more popular CRM solution. Zendesk CRM is simple to use and is under the umbrella of Zendesk’s extensive customer service, marketing, and sales portfolio. Even though Zendesk is a legacy CRM solution, it does not have the drawbacks associated with it. Older CRM tools tend to be clunky and not user-friendly, but Zendesk Sell is simple and designed to keep reps selling. The CRM also provides its customers new capabilities such as more integrations and a unified user experience across a vast range of services and subscriptions.
Pricing: $49/agent/month to $215/agent/month.
Freshworks CRM
Freshworks CRM is built on the next-generation customer engagement platform to deliver personalized experiences across marketing and sales. Their AI-powered CRM solution provides the user with the power to better understand their customers by providing the right customer insights data at the right time across all touchpoints. Freshworks CRM comes packed with many powerful features such as salesforce automation, marketing automation, chat, and telephony.
Pricing: Free to $125/user/month.
So, there you go, this was our list of the top CRM solutions of 2021. Each of these CRMs is unique, robust, and feature-rich in its own rights. All these CRMs aim to fulfill the varied demands of diverse types of businesses. All you must do is choose the CRM that best suits you and your business.
Now, you can easily integrate your CRM with other business applications like an ERP and automate the business process!
