What it means by Product with respect to the product APPSeCONNECT?

Examples of Product are APPSeCONNECT, LG-Washing Machine, etc.
As usual Products stands for merchandise of either InSync or its clients those who are primarily eCommerce owners. For instance, APPSeCONNECT is a product of InSync, but to a partner/lead/customer of InSync (clients) it is a System or Application to sync their various Apps which are managing various parts of their business. On the other hand for a electronic traders for instance a LG-Washing Machine is known as a product (or item or inventory-item or merchandise).