The E-commerce marketing trends keep on changing with every passing year. In 2016, we’ve some remarkable trends related to eCommerce web design such as motion animation, long scroll, the card like layouts, flat and material design and of course responsive design. And 2017 is going to be a great year for all the creative web designers who love adopting latest trends while developing an eCommerce website.
If you are planning to do something big with your online store this year, then you should keep yourself ahead of your competitors. To help you generate quality leads and higher conversions + increased sales, we bring you the list of incredible eCommerce trends that will help you grow your web business across the globe.
Let’s get started!
1. The rise of mobile commerce
In the last five years, we have seen some drastic changes in the shopping behavior of web customers. With the evolution of new-age mobile devices, people are shifting from desktop versions to these devices to enrich their online shopping experience.
In fact, according to the survey, mobile and tablet devices have generated 51.3 % of Internet usage, while the desktop was accounted for 48.7 % in October 2016. This clearly shows that mobile commerce is not going anywhere in the next five to eight years. It will stay in the eCommerce industry for longer and help e-retailers to expand their customer base by providing rich experiences to their mobile users.
In fact, Google has rolled out mobile-first version of its index to give user-friendly experience to mobile users. This means having a mobile version of an eCommerce site can help you rank better in Google.
2. Demand for real-time customization will skyrocket this year
In 2017, we will see the evolution of an online shopping experience, personalized for each web consumer in real time. This will become a remarkable eCommerce trend for all the new-age web business owners who understands the key importance of personalized shopping experience.
Under this, each web customer can have access to personalized content, discounts, offers, product recommendations, add-ons whenever they visit your e-store. The content will be accessed based on the preferences, market trends, past purchasing history, geographic locations, and shopping habits of individual online shopper (who have visited your site in real-time).
And the best part about is that the next visit will be based on their previous purchases, along with your new stock of items and current promotions. It will give rich user experience to web visitors and encourage them to make buying decision instantly.
3. Emergence of Omni-channel shopping
An omni-channel is also known as multi-channel marketing approach allows you to provide rich and hassle-free user experiences to online shoppers. Whether they are shopping from a desktop or mobile device, or in a physical store, an omni-channel will ensure a seamless experience that will improve the buying process for web customers.
This particular eCommerce trend in on the rise and will transform into a successful online shopping practice in the coming years. It will lead your brand and give a sense of reliability to all the potential web customers.
Since you are promoting your brand across different channels – be it a social media, e-mail marketing, e-marketing and physical store, make sure your customers navigate between the multiple touchpoints to make a single online purchase. In addition, omni-channel selling will also come up with a 360-degree view of online shopper’s preferences related to delivery preferences, most purchased products, shopping patterns and a lot more.
4. Chatbots
In 2017, web customers are going to interact with artificial intelligence (chatbot) with the aim to ask anything related to your brand, products or services.
With the use of cutting-edge tools and technologies, e-retailers will give interactive, convenient, and user-friendly experience to their customers to generate higher conversions and increased sales. A chatbox is basically an automated chat agent that laid out the first point of contact with the website. It helps customers with general queries and allows them to ask anything related to your brand.
It can help you expand the number of platforms on which an eCommerce store can clinch by rendering interactive and rich browsing at all times.
5. Social Selling: The future of eCommerce marketing
Most of the reputed brands are using the social media platforms to market their products and services to millions of social media users with the sole objective to maximize social sales.
You can also leverage the popular social media channels, such as Facebook, Instagram, Twitter, YouTube, Google+, Pinterest, and more to sell your products to the targeted web audience in the most convenient way. In fact, these popular social networking websites are offering ‘buy’ buttons to let users get into the buying procedure on the go.
Since Facebook has over 1.86 billion monthly active users, make sure that you prepare a robust strategy to promote and sell your products on this platform itself. You can also use other platforms as well by creating different marketing strategies for each social media website. This eCommerce trend will definitely luster in 2017.
6. Boost conversions with predictive analysis
Predictive analysis is the advanced technology that has been gaining a lot of popularity among eCommerce site owners. With this technology, you can collect a huge amount of data via interactions, previous purchases, customer profiles to understand the specific requirements of customers. Checkout Predictive Analytics using Cortana in Dynamics NAV 2017
The data you collect helps you know more about the purchasing habits, and preferences of web customers so that you can give them personalized shopping experience in real time. This will lead you towards higher conversion rate and online sales.
7. Same day delivery will be on surge
Since online shoppers are extremely impatient, you can use the trick of delivering their item on the same day itself. 2017 will be a great year for same-day delivery eCommerce trend because more than 60 percent of customers are ready to pay extra if the products are delivered on the same day.
Most of the big eCommerce giants such as Amazon and eBay have already been pushing their sales volume with this particular strategy – thanks to their robust infrastructure facilities.
So, if you are also planning to adopt this trend, you will need to focus on developing infrastructure and warehouse facilities to offer same-day delivery to your potential web customers.
Endnote:
There are top seven eCommerce trends that are expected to glaze the entire eCommerce industry in 2017. You can follow these prevailing trends to keep your e-store ahead of your competitors.
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