Does your Business-to-Business (B2B) organization suffer from less number of leads?
Are you seriously worried to get more leads for your company, which will potentially help your business to grow through proper sales conversion?
The above questions will automatically arise in your mind if your business website lacks important SEO scores, and your competitive keywords are not listed in search engine results page (SERP). So what would be your next must-do task? Very simple but you must follow the path in a more strategic way to bring the desired success for your company. You must think about improving the overall SEO value for the website by optimizing it overall by following some rules and guidelines. For all this, you need to think about important, renowned and crazy tools and software which will help you to analyze the website potentially from all the SEO point of views and take effective measurements to rectify it.
Search engine optimization (SEO) is not only used just to increase traffic for your website, but it helps you in every stage of the effective lead generation process.
Top 5 SEO Tools For B2B Lead Generation:
1. Moz
Moz (formerly known as SEOMoz) is one of the most shout SEO tools to check the complete health of your business website, which offers high-grade inbound marketing software to properly measure your ranking in search engines, finding link-building opportunities, guiding you properly to optimize your existing content and act based on those said metrics. It also helps you in detail to understand different crawling issues (4XX, 5XX) for your website and helps you to make it functionally better.
It helps you to find different types of contemporary issues in your website, shown in the below diagram:
You also can track the in-depth search visibility for all your keywords, which includes weekly ups and downs for your keywords in organic ranking. It helps you to measure how keywords are ranking in search engine. Watch the below diagram:
You can get the overall performance at-a-glance by using this software/tool. Just go through the diagram below:
All you can see above the monthly performance report for your website in terms of the total number of external links, your domain authority, top keywords you are ranking in SERP, total visit in a single month, and monthly search visibility. Moz also offers you a 30-Day-Free Trial to test how your website is performing. Based on this, you can sketch action plans to improve the complete health of your B2B website, which will bring you success in the longer run.
2. Small SEO Tools
This is very interesting and 100% FREE tool which provides a bundle of SEO solutions together to check different technical and non-technical factors involved with your website. Some important factors you will be able to check are Text Content Tools, Images Editing Tools, Keywords Tools, BackLink Tools, Website Management Tools, Website Tracking Tools, Proxy Tools, Domains Tools, Meta Tags Tools, Password Management Tools, Online PDF Tools.
Plagiarism Checker, backlink checker, website link count checker, website link analyzer etc. Some tools you can use our website SEO score checker, Online ping website tool, website page speed checker, XML Sitemap generator, URL rewriting tools etc.
3. Quick Sprout
This tool is the brainchild of Neil Patel, a SaaS company founder and the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. This very important software will help you to understand how to grow your traffic, improve your website, and increase your conversions.
4. Buzzsumo
This is another very effective tool which will tell you how your competitors are getting so many backlinks and ranking so well for the keywords you’re targeting. You just need to type in the name of a company, website, or topic, and Buzzsumo will show you the most popular content on that subject, number of times the same content is shared, and how online influencers are using this tool to research about the topic and focusing on it.
The FREE edition will help you to choose top 10 posts regarding any topic you search, but to get in-depth insight for the topics, you must upgrade to BuzzSumo Pro edition, which starts at $99/month.
5. Ahrefs – Site Explorer and Backlink Checker
Ahrefs is a toolset for SEO & marketing running on Big Data. It covers backlink checking, competitor analysis, keyword research and more.
Now, you can easily integrate your Ecommerce store with the back-end ERP/ CRM/ POS System and automate the business process!
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