CUSTOMER STORY
Blue Q
Blue Q, based in Pittsfield, Massachusetts, has been designing and manufacturing a wide array of quirky, fun, and high-quality products since 1988. The brand is widely recognized for its line of witty and humour-infused items, such as socks, bags, dish towels, and other unique gifts. Blue Q’s distinctive style combines creative flair with a sense of humour, making Blue Q a beloved brand for those who appreciate clever and artistic products.
With the growing popularity and demand for Blue Q products, the company was starting to receive more and more orders and wanted to expand their supply chain management to cater to their customers. Blue Q’s application stack is built around two core systems: Shopify eCommerce that serves as their eCommerce storefront and Microsoft Dynamics NAV (OP) as their ERP solution.
While Shopify handles the online sales interface, product catalog, and customer-facing aspects of the business, MS Dynamics NAV manages backend operations, including inventory control, order processing, and financials. However, with the increasing data in the organization and the disparity between the systems, there was an imminent need for an intelligent integration platform that could seamlessly connect both the applications and automate key processes such as order management, inventory updates, and payment synchronization.
Blue Q faced significant challenges with their previous integration platform, which connected their Shopify eCommerce with MS Dynamics NAV. Previously, Blue Q used an outdated connector to sync data between these two platforms, which led to unreliable performance and limited functionality. This connector caused disruptions such as site crashes, unreliable connections, and issues related to critical business functions like inventory management, order processing, and payment synchronization.
As Blue Q continued to grow, these integration limitations became more pronounced, hampering operational efficiency and coaxing them to consider an intelligent and robust integration platform. This is where APPSeCONNECT came in to help.
After thorough research and consideration, Blue Q selected APPSeCONNECT iPaaS to integrate their Shopify and MS Dynamics NAV OP systems. APPSeCONNECT stood out for its ability to provide a comprehensive, scalable integration platform that could meet their immediate needs while laying the groundwork for future growth.
The decision to partner with APPSeCONNECT was driven by its reputation for robust integration capabilities, particularly its ability to automate and streamline core business functions, such as inventory management, order processing, payment synchronization, etc. and eliminating operational bottlenecks to ensure the long-term viability of Blue Q’s eCommerce operations.
- Streamlined management of inventory data (GraphQL) and Package Tracking
- Automated Variable product data sync from MS Dynamics NAV OP to Shopify.
- Business-specific custom attribute data maintained in custom Dynamics NAV table is now available in website through automating solution on complex business logic.
- Elimination of manual data exchange between applications
- Improved organization-wide efficiency of business processes
- Scalable eCommerce growth through seamless integration of additional applications
- Next-gen low-code/ no-code iPaaS for effortless automation and integration
- Robust user-friendly platform backed by experienced professionals
- Best in class implementation and post-implementation customer support
- Pre-Built Connectors with industry-tested reliability and functionalities
- Built-in functionalities to support geographical expansion
- Deeper full-stack integration for unparalleled scalability and customizability
- Fully automated instant bi-directional data sync
- Flexible implementations that scale with a growing eCommerce business
- Boost efficiency of business processes and team productivity
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