It was an engaging few days at the SAP Partner Summit for Mid Market 2025. As we walked into the venue, the buzz of ideas and innovations was palpable. The summit was not just another industry event—it was a dynamic Summit that brought together thought leaders, SAP experts, and partners from across the ecosystem.
Throughout the event, every session and conversation was grounded in real-world challenges and pragmatic strategies. From engaging keynote addresses to interactive breakout sessions, the focus was squarely on tangible outcomes rather than lofty promises.
It was clear that every incremental move towards cloud migration and integration matters—a perspective that resonates deeply with us at Appseconnect.
For over a decade, SAP Partner events have focused on driving growth in the midmarket and SMB space by aligning partners with SAP’s latest innovations in Cloud ERP, AI, BTP, as well as SAP Business One. With hands-on workshops, targeted content tracks, and exclusive access to SAP’s sales, marketing, and product executive leaders, partners will gain practical strategies to drive their business forward.
At APPSeCONNECT, our experience at the summit was both inspiring and enriching. We left with fresh insights, strengthened partnerships, and a commitment to driving meaningful change through clear communication and practical, results-driven solutions.
Setting the Stage for Innovation
The event kicked off with a resounding message: change is on the horizon. SAP’s leadership, particularly Karl from the Chief Partner Office, set the tone with a straightforward, impactful keynote.
He acknowledged that while cloud adoption remains modest—hovering around just 2%—its effect on shareholder value is undeniable. This resonated deeply with mid-market players, where every incremental move toward the cloud is both a challenge and an opportunity.
During one of the breakout sessions, our team had an impromptu conversation with a long-standing partner about the real-world hurdles of cloud migration. They recalled how even a minor migration step had led to a marked improvement in operational efficiency.
This real-world insight underscored the summit’s core message: progress is built one deliberate decision at a time.
For us at Appseconnect, it was a powerful reminder that transformative results often begin with small, calculated steps.
Cloud Adoption and a Focus on Growth
One of the major themes throughout the summit was cloud migration. The idea is simple: every bit of movement towards the cloud matters. Despite the current low numbers, SAP’s dedication to cloud growth is already translating into substantial business value.
As one executive put it, “Every bit of movement towards the cloud matters.”
At APPSeCONNECT, this realistic perspective motivates us to empower our partners to take steady, deliberate steps toward digital transformation.
Unlocking Integration with the Business Technology Platform
No discussion about future readiness can omit the Business Technology Platform (BTP), which was another hot topic at the summit. BTP is positioned as SAP’s central integration platform, the engine that connects various business solutions.
Despite its high cost and the challenges that come with it—like the pressing need for a BTP adapter and a shortage of skilled consultants—SAP is investing heavily in this platform.
From our perspective at Appseconnect, this commitment is a signal that mastering SAP BTP will be crucial for anyone serious about integration. For anyone serious about integration, it’s not just about deploying a tool—it’s about building the skills and infrastructure to support the next generation of business processes.
SAP Business One Growth: Driving Mid-Market Success
Alongside cloud and integration, SAP Business One (SAP B1) was a major talking point. SAP’s commitment to SAP B1 was clear and unwavering. The product continues to attract new customers and has become essential for SAP’s mid-market strategy.
At the SAP Mid Market Partner Summit, Leonardo Estanga shared some eye-opening stats from LATAM: last year, SAP closed 120 deals, and 40% of those were with SAP B1.
This performance not only underscores the product’s relevance but also the market’s hunger for solutions that cater specifically to the mid-market.
At Appseconnect, we’ve always believed that simplicity and effectiveness in business processes drive growth, and SAP B1 is a testament to that belief.
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SAP Partner Summit 2025 Recap
- Cloud Adoption Matters: Even small steps toward the cloud can yield significant benefits.
- Integration is Key: Investing in platforms like BTP is critical, despite the challenges.
- Midmarket Opportunities: The growth of SAP B1 in regions like LATAM demonstrates strong demand.
- Localized Strategies: Regional initiatives, such as the LATAM territory-based partner model, are proving effective.
- Empowering Partners: The new partner-led model in North America underscores the move toward greater partner autonomy.
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Innovating with Regional and Global Partner Models
Territory-Based Partner Model in LATAM
A fresh initiative that caught our attention was SAP’s territory-based partner model in LATAM. This model is designed to give local partners a stronger foothold by offering targeted support in areas such as marketing, demand generation, and implementation.
Currently, 55 partners are actively involved in this experiment. The model is still in its refinement phase, with SAP fine-tuning lead assignment and conflict management.
What makes this approach exciting is its focus on regional nuances.
We at Appseconnect see the potential in empowering local experts to craft solutions that resonate with their specific markets. This will lead to more effective and personalized solutions, ultimately benefiting the entire ecosystem.
Partner-Led Model in North America
SAP isn’t stopping at LATAM. Another key announcement was the planned expansion of a partner-led model to North America.
Here, SAP aims to shift sales and implementation responsibilities to partners for accounts ranging between $100M and $500M. Meanwhile, SAP itself will maintain a lean direct sales team to focus on the largest enterprise accounts.
Nanette Lazina elaborated on this approach, emphasizing that the shift is meant to empower partners while enabling SAP to optimize its internal resources.
This change is a win for partners—it grants them more autonomy and a larger role in shaping customer solutions.
APPSeCONNECT’s Experience at SAP Partner Summit Mid Market 2025
Our experience at the summit was both inspiring and transformative. Conversations with SAP executives and partners alike reinforced our belief that actual progress is achieved through steady, well-planned efforts.
At APPSeCONNECT, we are committed to helping midmarket businesses take their first steps toward the cloud while providing our partners with the right support.
Our time at the SAP Partner Summit for Mid Market 2025 left us with several practical insights:
- Steady Cloud Adoption: Even the smallest initiatives towards cloud migration can yield significant benefits, a message that encourages consistent progress over quick fixes.
- Focus on Integration: Investing in platforms like BTP, despite the challenges, is crucial. The need for better tools and skilled talent is more important than ever.
- Mid-Market Opportunities: SAP Business One’s growth, especially in regions like LATAM, demonstrates the real demand for simplified, effective ERP solutions.
- Localized Strategies Work: The territory-based partner model in LATAM shows that regional focus and tailored support can lead to stronger partnerships and better market outcomes.
- Empowering Partners: The upcoming partner-led model in North America highlights SAP’s strategy of sharing responsibility, fostering a more dynamic and responsive ecosystem.
Our journey as APPSeCONNECT at SAP Summit reaffirms our commitment to leveraging these insights to drive real change and sustainable growth across the mid-market landscape.
Looking Ahead
What made this SAP Partner Summit for Midmarket truly memorable was its honest approach. There were no over-the-top promises —just clear, actionable insights.
SAP’s leadership is taking a measured path: investing in technology like BTP and SAP B1, while also evolving partner models to better serve regional needs.
It’s a pragmatic strategy that recognizes the challenges ahead, such as the slow pace of cloud adoption and the need for specialized skills. Yet, it’s also a strategy built on optimism and a commitment to tangible growth.
At Appseconnect, we left the summit with a sense of purpose. The discussions around cloud migration, SAP integration case studies, and partner empowerment reinforced our belief that meaningful progress comes from steady, well-planned efforts. Whether it’s helping mid-market businesses take their first steps towards the cloud or enabling partners with the right tools and support, the future is being built one deliberate decision at a time.
Ready to Transform Your Business?
If you’re interested in learning how APPSeCONNECT can help streamline your SAP integration and boost your midmarket growth, don’t hesitate to take the next step.
