If you are planning to sell physical products online and make a profit, all you need is the data you can dig deep and trust and a smart and simple eCommerce business model.
The eCommerce industry is growing at a phenomenal rate of 25% YoY, which makes it very important to find those trending products – that is, the products people are nowadays looking for. If you reach out to the right consumers, with the right products, through the right channels, then you are bound to stay ahead of your competition.
What You Should Keep in Mind While Identifying the Products?
Characteristics of the Trending Ecommerce Products in 2019:
Unique or Catchy:
You have to make sure that the products you will sell are unique and are not available in brick and mortar or online stores around your target area. That gives you the advantage.
Currently Trending:
You have to be up-to-date with what’s hot in the market. Follow Google Trends and real-time social networks like Twitter or Instagram to identify what kind of products are in-trend. With that idea, carve out a place for your brand or product offering in the market. Launch your eCommerce site at the right time to capitalize on the same.
Fulfilling Guilty Pleasures:
Shoppers often like to spend more time on their guilty pleasures or simply put, their passions. They tend to develop a great loyalty to the brands that understand their obsessions.
Not Available Easily in the Country:
When you have identified your product, you need to plan for the ways to market it. If the product is unique, people will search for it and if you do targeted marketing, they will find you. Also, make sure the product is not available in the country, else why will people buy from you?
Actual Price Not Found Easily:
Ensure that the actual price of the products you are planning to sell is not available easily on the internet. Many drop-shippers buy products from sites like AliExpress and selling them through their eCommerce stores. To avoid any loss of trust or expectation-reality mismatch, make sure that the prices are not found out there easily.
Top Trending Products to Sell in 2019
1. Shapewear
Expected to grow by $6M by 2022, Shapewear is a perfect niche starting point for selling because of its gaining popularity.
2. Athleisure
Merriam-Webster defines athleisure as “casual clothing designed to be worn both for exercising and for general use.” And as per Forbes, The Athleisure Trend Isn’t Taking A Rest.
3. Minimalist Jewelry
Jewelry trends generally last for a long time, over a number of seasons and the minimalist trend is here to stay.
4. Ankle Boots
There are a lot of boot options out there – Chelsea boots, platform boots, over-the-knee boots. But the one type that stands out the most: the ankle boots. The ankle boots are effortless and not restricted to the colder months.
5. Leggings
Leggings have become a staple in women’s wardrobe, mostly because of the comfort and the ease of wearing them in the office or the gym as well.
6. Beard Oil
The interest in grooming facial hair has grown over time. The global Beard Oil Market is projected to expand at a CAGR of 4.0% during the forecast period 2018 to 2025.
7. Sheet Masks
This Korean-inspired product is undoubtedly the beauty trend of the year. It is everywhere on social media with the hashtag #AMaskADay trending like anything!
8. Hand Creams
Tiny, handy, cute and useful – hand creams have gained a lot of popularity off late and are perfect for those soft and happy hands!
9. Classic Watches
Contemporary watches, smart watches, chunky watches, designer watches – new watch trends emerge every season in order to create something interesting. But what remains an all-time favorite is the classic watches. Simple, minimalist, classy!
10. Bluetooth Speakers
The wireless audio industry is massively growing. Bluetooth speakers have gained popularity over the years because of their portability and ease of use. The US Bluetooth speaker market is expected to generate revenues of more than $3 billion by 2023, growing at CAGR of around 11% during 2018-2023.
11. Wireless Ear Pods
These multi-functional, hands-free ear pods are one of the most trending products in the market. The wireless industry is ever-growing because of the ease of use. Using wireless ear pods is a breeze as you don’t need to untangle cables and once you start using them, there’s no going back.
12. Pop Figures
This trend started when a Washington-based company started making cute, big-headed figures of famous pop-culture characters. Soon it became a trend and found invaded our desks and showcases, and we love them!
From Batman to Jon Snow, Groot to Jack Sparrow, all our favorite characters are available for collection. For some of us, collecting these Pop Figures has turned into a hobby.
13. Home Security Camera
The use of home security cameras is on the rise and is expected to grow at 9.1 percent CAGR from $7.0 billion in 2018 to $9.7 billion by 2023, as per Forbes. Wyze Cam, Arlo, Simplisafe, Nest are some of the names in this category and with the years more and more consumers are going to get a lot of good value by investing in them.
14. Essential Oil
The global essential oils market demand was 226.9 kilotons in 2018. It is projected to expand at a CAGR of 8.6% from 2019 to 2025. Essential oils provide several health benefits and hence their demand is ever growing in the beauty, cosmetic, food, beverage, medical and pharmaceutical industries.
15. Aroma Diffuser
Since the use of essential oils and aroma oils are growing, the need for the diffusers are increasing as well. Using a room diffuser is probably the simplest way to dispense the benefits of the essential oils like promoting good sleep, reducing stress, boosting energy and improving health.
What Process can you Follow While Searching for Trending Products Online?
- Search for ideas in Google Trends.
- Explore market data to see if sales in growing in the particular industry.
- Identify niche product categories using Google search volume.
- Go through relevant blogs and influencers to find topics of interest.
- Identify if some customizations will make your products unique.
- Use smart product research tools like JungleScout and Barrel13.
It is time for you to get selling online!
These are some of the best products to sell in 2019 but there are so many more to choose from. Finding the right products to sell is only one part of the equation. The real secret is figuring out how to market them.
Now, you can easily connect your line of business applications under one single platform to automate the business process!
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